Creative Direction
ABOUT YOU: Fashion Week
Where fashion becomes movement, theatre and world-building.
Since 2021, Black Skull has worked across ABOUT YOU’s Berlin Fashion Week shows, helping push the format beyond a traditional runway.
Each edition has been built around a clear creative provocation. Rather than treating fashion as a sequence of looks, the shows use movement, character, staging and theatrical structure to create a world around the clothes.
Across editions, Black Skull has led creative direction, choreography and stage direction, shaping the relationship between models, dancers, performers, brands, camera and audience. The work has moved through themes of consumption, circularity, cabaret, combat, sport, theatre and spectacle. This year Black Skull also took the mantle of camera director, helping the show to transcend onto IMAG and social posting.
For FASHIONMANIA, the format expanded again: multiple brand shows, a large live audience, high-profile guests and a staging language that turned fashion into a kinetic live event.
The most recent edition, ABOUT YOU FASHION HOLIDAYS, relocated to Berlin’s historic Tempelhof Airport and built a world around the energy of travel. More than 1,000 guests moved through a fully realised airport environment before eight brand shows interpreted the theme in their own way. With departure halls, lounges, flight boards, tannoy announcements and an afterparty in the Lost Terminal, the show became the clearest expression yet of the format’s ambition: fashion not as presentation, but as total experience.
Since 2021, Black Skull has worked across ABOUT YOU’s Berlin Fashion Week shows, helping push the format beyond a traditional runway.
Each edition has been built around a clear creative provocation. Rather than treating fashion as a sequence of looks, the shows use movement, character, staging and theatrical structure to create a world around the clothes.
Across editions, Black Skull has led creative direction, choreography and stage direction, shaping the relationship between models, dancers, performers, brands, camera and audience. The work has moved through themes of consumption, circularity, cabaret, combat, sport, theatre and spectacle. This year Black Skull also took the mantle of camera director, helping the show to transcend onto IMAG and social posting.
For FASHIONMANIA, the format expanded again: multiple brand shows, a large live audience, high-profile guests and a staging language that turned fashion into a kinetic live event.
The most recent edition, ABOUT YOU FASHION HOLIDAYS, relocated to Berlin’s historic Tempelhof Airport and built a world around the energy of travel. More than 1,000 guests moved through a fully realised airport environment before eight brand shows interpreted the theme in their own way. With departure halls, lounges, flight boards, tannoy announcements and an afterparty in the Lost Terminal, the show became the clearest expression yet of the format’s ambition: fashion not as presentation, but as total experience.
ABOUT YOU Fashion Week 2026
Fashion Holidays
The most recent edition, ABOUT YOU FASHION HOLIDAYS, relocated to Berlin’s historic Tempelhof Airport and built a world around the energy of travel. More than 1,000 guests moved through a fully realised airport environment before eight brand shows interpreted the theme in their own way. With departure halls, lounges, flight boards, tannoy announcements and an afterparty in the Lost Terminal, the show became the clearest expression yet of the format’s ambition: fashion not as presentation, but as total experience.
ABOUT YOU 2025
FASHIONMANIA
ABOUT YOU FASHIONMANIA 2025 reimagines the fashion show as arena spectacle, borrowing WrestleMania's showmanship - its name, energy, and staging - to turn runway presentation into full-blown entertainment. Held at Berlin's Uber Eats Music Hall in April 2025, the event fused fashion, action, and emotion: eight brand shows (adidas, Tommy Jeans, Levi's, PUMA, and others) shared the stage with live music, a motorcyclist doing wheelies for the crowd, and a red-carpet lineup of celebrities and creators like Lena Gercke and Amira Aly.
ABOUT YOU 2025
Fashion Ball
ABOUT YOU Fashion Ball was FASHIONMANIA's gothic counterpart - trading arena-rock spectacle for shadowy glamour. Staged September 26, 2025 at Hamburg's Schmidt's Tivoli Theater under the theme "a secret reawakens," brand shows from adidas Originals, HUGO, and LASCANA each explored transformation: adidas traced the Superstar sneaker from court to culture, HUGO morphed looks from day to evening, LASCANA paired aerial performance with body-positive strength. The core theme: seduction and metamorphosis.
ABOUT YOU 2021
'The End of F*****g Fashion'
In January 2021, ABOUT YOU staged its second Fashion Week in Berlin (AYFW), this time as a pandemic-adapted, fully digital production filmed at Kraftwerk Berlin rather than a live audience event, built around the sustainability-focused theme "RE-THINK, RE-WEAR, RE-STYLE" and a provocative headline show titled "The End of F***g Fashion" that championed circular, durable fashion over fast trends through a four-act film directed by Vitali Gelwich. Alongside the main ABOUT YOU show, nine partner brands (including adidas, Perwoll, MDLA by Bill Kaulitz, Puma, and Levi's) produced their own branded films, with special guests Heidi Klum and Lena Gercke, influencers like Riccardo Simonetti and Loredana, and - notably - contestants from the upcoming 16th season of Germany's Next Topmodel, all amplified through a first-time TikTok and Twitch campaign alongside the usual social channels.
Zara Larsson: Midnight Sun Tour
